HG Data Hackathon

HG Insights Invites UCSB Data Science Club to Test Their Skills at Fun Hackathon Event

Students from the UCSB Data Science Club were recently invited to HG Insights headquarters to participate in an eight-hour hackathon designed to help them use their skills to tackle real world problems. The event pitted three teams, comprised of UCSB students mixed with experienced members of the engineering team from HG Insights, in a friendly competition

Marketing’s Evolving Accountability and The Future of Content Analytics

Marketing has evolved into a profession significantly more complex and far-reaching than what it was in its early days. Marketers are on the hook for a lot more than they ever were before, and Cintell, the premier persona-based marketing platform, understands this challenge firsthand. We sat down with Apparao Kari, Cintell’s founder and chief executive

8 Team Building Lessons

There may not be a one-size-fits-all playbook to help startups build productive teams. And there’s no one way to transition from being a founding employee in a bootstrap venture to a departmental manager in an early-stage company. But as someone who has gone from working deep in the weeds and doing whatever was needed to

Technically Speaking: An Interview with MeritDirect’s Data + Media Services SVP Chris Blohm

2017 is here and along for the ride is the steadfast proliferation of credible competition across the marketing technology landscape. For nearly two decades global multi-channel marketing leader MeritDirect has thrived as a data-driven, integrated direct marketing partner, elevating their clients’ marketing efforts to “Higher Ground” – a cornerstone of the company’s customer-first approach and