Driving engagement and sales conversion in today’s market means increasing customer and prospect conversations through phone, email, social media, texting and other touchpoints. Marketing technology and automation is delivering many more leads for the sales team to follow up on. But to date, the tools available to the sales force have been limited to phones,
Students from the UCSB Data Science Club were recently invited to HG Insights headquarters to participate in an eight-hour hackathon designed to help them use their skills to tackle real world problems. The event pitted three teams, comprised of UCSB students mixed with experienced members of the engineering team from HG Insights, in a friendly competition
Marketing has evolved into a profession significantly more complex and far-reaching than what it was in its early days. Marketers are on the hook for a lot more than they ever were before, and Cintell, the premier persona-based marketing platform, understands this challenge firsthand. We sat down with Apparao Kari, Cintell’s founder and chief executive
There may not be a one-size-fits-all playbook to help startups build productive teams. And there’s no one way to transition from being a founding employee in a bootstrap venture to a departmental manager in an early-stage company. But as someone who has gone from working deep in the weeds and doing whatever was needed to
2017 is here and along for the ride is the steadfast proliferation of credible competition across the marketing technology landscape. For nearly two decades global multi-channel marketing leader MeritDirect has thrived as a data-driven, integrated direct marketing partner, elevating their clients’ marketing efforts to “Higher Ground” – a cornerstone of the company’s customer-first approach and
John Connell-HG Insights’ New VP of Digital Strategy-Shares His Vision for Data in the Rapidly Evolving Performance Marketing Landscape
HG Insights is pleased to introduce you to John Connell, our new VP of Digital Strategy. John is an experienced digital product and marketing executive – most recently with QuinStreet Enterprise. He is now bringing his expertise in content marketing, Account Based Marketing and programmatic media placement to HG’s product development and our customer services.
To be prepared is half the victory. If you’re closing on a Series B round of funding, you are about to enter into one of the hardest phases in growing your business. Yes, you’ll have the money to buy what you need. But now it’s time to execute. And while you’re building your sales pipeline