But understanding how to use data—especially account, market, and technology intelligence for account-based marketing—is how to cook with fire, it’s what gives these insights their spark. These data-driven insights empower you to optimize defining your ICP, conserve resources, and maximize your revenue.

But understanding how to use data—especially account, market, and technology intelligence for account-based marketing—is how to cook with fire, it’s what gives these insights their spark. These data-driven insights empower you to optimize defining your ICP, conserve resources, and maximize your revenue.