For years, business leaders have relied on traditional, top-down market intelligence reports to understand their markets. The problem with these survey-based reports is that they don’t provide the level of depth you need to make market entry or resource allocation decisions with confidence. Additionally, these reports do not provide the detailed account-level intelligence your sales and marketing teams need to take action.
Take the Guesswork Out of Market Planning &
Today, we’re happy to announce the launch of our new Market Intelligence product. Based on detailed insights from millions of verified technology installations worldwide, our Market Intelligence platform takes the guesswork out of market planning and campaign execution, so that:
- Strategy teams can size their markets by technology solution, IT spend budget, region, industry and a number of other factors, allowing them to find their best opportunities and allocate their resources more efficiently.
- Product teams can prioritize their product initiatives by using deep insights on market trends and competitors to confirm the demand for their product and determine the size of their go-to-market (GTM) opportunity.
- Sales teams can use detailed account information to optimize sales territories, target the accounts with the highest propensity to buy their specific solution and increase the overall efficiency of their revenue pipeline from prospect to closed won.
- Marketing teams can improve account-based programs by enabling more precise segmentation, and target the right accounts with relevant messages for better engagement and increased campaign conversions.
Market Intelligence in Action
“The HG Insights’ IT spend data broken down into different budget categories is amazing, and so is the detailed tech install base view. HG Insights helps us identify which accounts our sales team should pursue so that we don’t waste resources on prospects that don’t have the intention or budget to buy from us. The result is that we’ve become a lot more strategic in our decision-making and much more efficient at finding and winning new accounts.”
– Paul Gibbs, Juniper Networks, Chief of Staff – EMEA Enterprise
“The HG Insights Market Intelligence platform allows us to segment and target our marketing outreach more precisely. We can now identify the specific technology products our prospects have installed and what they spend on them by IT category, industry, region and a variety of other attributes that are important to us. As a result, we’re able to fill our pipeline with the right type of prospects, close deals faster, and avoid wasting our marketing budgets on accounts that aren’t a good fit for us.”
– Andrea Leonhardt, Senior Product Marketing Manager at Equinix
Actionable Intelligence for Every Phase of Your
HG Insights’ Market Intelligence platform includes granular information on what technology products companies have installed, what they spend on their tech stack by product category, and the contract terms associated with their IT purchases. This trio of data sets powers detailed, customizable views of the entire installed technology ecosystem that business leaders need to understand their markets in depth, make better business decisions and Go-To-Market with confidence.
See how you can achieve GTM success: