HG Insights Partners with GTM Partners on Comprehensive Guide to Go-To-Market
HG Insights has partnered with go-to-market analyst firm GTM Partners, on the first data-driven Comprehensive Guide to Go-To-Market. The guide is the first of its kind and includes data and insights provided by G2.
“Whether it’s marketing, sales, customer success, or product, all teams need to not only get comfortable with data, but use it to create competitive advantage,” said Ed Locher, EVP of Marketing at HG Insights. “That’s why Go-To-Market teams need to embrace the fact that using your gut, in a siloed approach is no longer sufficient. You can’t drive real business outcomes without alignment and data. The Comprehensive Guide to GTM together with the 8-pillar GTM Operating System and GTM Technology Cloud can provide these teams with the tools they need to accelerate revenue and create value.”
The Comprehensive Guide to GTM deep dives into:
- The current state of GTM
- The evolution of Marketing and Sales functions and their role in GTM
- A unifying definition for GTM and the roles and responsibilities of CEO, CMO, CROs, and more
- An 8-pillar GTM Operating System that helps companies approach GTM more holistically
- A use-case-based GTM Technology Cloud that helps organizations identify the right tech to support their GTM process
- Key trends that are driving the GTM Technology Landscape, in partnership with G2
“I can’t tell you the number of meetings I have been in where teams argue over who’s data is right,” said Sangram Vajre, Co-founder and CEO of GTM Partners. “Efficiency growth is only achieved by having the right data and intelligence. Success in GTM depends on having a single source of truth in data.”
In a move to educate the industry on go-to-market, the guide is available for download free of charge. With this new partnership, HG Insights will continue to empower business leaders to make better business decisions with actionable data sourced from technology intelligence.
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About GTM Partners
GTM Partners, a data-driven Go-To-Market Analyst firm helps organizations and GTM vendors to achieve efficient growth by transforming their GTM strategy. We work with high-growth companies to help them unify their GTM teams and to provide them with lasting strategies and frameworks. GTM Partners with a mission to make Go-To-Market simple aims to be the voice of the industry for all things GTM.