Tech Intelligence Use Cases From Strategy to Execution
HG Insights CEO, Elizabeth Cholawsky, joins the MarTech Podcast to discuss how customers can use technology intelligence to better understand their markets, redefine their ICP, and prioritize their sales and marketing efforts on the markets and prospects that have the highest revenue potential.
In the episode, we discuss how technology intelligence:
- Identifies your total addressable market (TAM) and analyzes it in real-time.
- Targets your most ideal customers so that you can best allocate resources for your sales and marketing efforts.
- Enables our customers to grow their business, including how Tegile experienced a 49% increase in revenue.