Hyper-target organizations with Functional Area Intelligence and actionable insights
HG Insights’ Functional Area Intelligence solution predicts where detected technologies are used on both a departmental and location-specific level within an organization.
Customers have access to detailed, data-driven intelligence to support sales teams on their quest for greater efficiency. Built with patent-pending technology, the solution includes machine learning models to predict the functional area and decision-makers associated with billions of structured and unstructured documents that have been mined for technology signals. If the match-rate confidence meets a customizable threshold, the signals are aggregated and delivered to our customers for immediate activation.
Insights about a company’s organization are then linked to their installed technologies profile
Functional Area Intelligence combines insights from the customer’s installed technologies, firmographic, and intent data. Then, this solution provides actionable insights into a company’s organizational structure so you can take a hyper-targeted approach to optimize sales initiatives, shorten buying cycles, and improve conversion rates.
KEY BENEFITS
Best-in-Class, Quality Data
Best-in-class quality data HG’s insights combine installed technologies and intent data with Functional Area Intelligence to provide powerful insights down to the departmental level.
Identify Decision–makers and Influencers
Locate key decision–makers and influencers at specific locations to shorten the sales cycle and improve conversion rates.
Insights Down to the Location
HG is the first data provider to mine organizational insights down to a location, providing valuable intelligence of where to target campaigns within an organization.
Analyze Technologies at a Departmental View
Technology-specific predictions down to the department level to optimize sales motions.
Trending Analysis
Insights that track product adoption over time and pinpoint targeting to a more exacting level.
Optimize sales resources
Efficiently allocate sales resources with up-to-date account intelligence.
KEY FEATURES
Functional Area Views & Trends
HG Insights’ patent-pending technology provides functional area views through mined technology signals. Based on these detected technology signals, a trend analysis shows department adoption changes over time. Sales teams can use these insights to optimize growth.
Location Views
HG provides both summaries and detailed location views to support technology detection and department size predictions down to a specific location.
HG Platform & HG Universe
Functional Area Intelligence is now available as an add-on to the HG Platform or through the HG Universe data subscription.
Summary
Our Functional Area Intelligence solution provides actionable insights into a company’s organizational structure so you can take a hyper-target approach to your sales motions. Add more sophistication to account planning with HG Insights’ Functional Area Intelligence to optimize your Go-to-Market outcomes.
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