From Data to Decision:

How to Build a Go-To-Market

Strategy Based on Data

Master Class is now in session. You may can still register and we will send you the recording soon after the session has ended.


VP, Client Transformation

Barry Magee, former Director of Business Intelligence at Citrix and Data Strategy leader at IBM, who has been architect of a series of incredibly efficient, data-driven GTM engines across the industry, will share his knowledge as VP, Client Transformation at HG Insights


Senior Director, Customer Solutions

David Crossman, Global Director, Customer Solutions at HG Insights, will share his stories from the trenches in helping many of the top technology companies on their journey towards a data-driven GTM

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According to a recent study, 36% of executives make decisions based on their gut feeling, despite using data on a daily basis. But you can’t make the most important decisions your company will ever face based on a restricted view of the market.

If you haven’t already adopted the transformational shift toward data-driven decision-making you’re at a competitive disadvantage.

Efficient allocation of resources—time, energy, money—requires a strategy based on data-driven insights. If you’re looking for a new, data-driven approach to growing your business and winning markets consistently, this Master Class is for you. We’ll show you how to leverage data effectively in every aspect of your business, so you can:

  • Plan which markets have the highest concentration of companies that need your solutions, then allocate your resources there
  • Optimize territories so you can focus your sales and marketing resources on targeted companies that have the highest propensity to buy
  • Execute your data-driven Go-To-Market strategy by creating laser-focused account-based messaging to maximize your teams’ chances of closing


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