Identify Your True
Ideal Customer Profile

Unique technology intelligence to identify and prioritize the companies that are truly your best opportunities

Ignite Opportunity Schedule a demo and see how you can identify your true Ideal Customer Profile

Prioritize Revenue Potential

Go beyond traditional account data to identify and prioritize the accounts that are truly your ideal prospects – from the technologies they use, the budgets the have, and even the strategies and initiatives they have in place.

Trusted by Global Technology Vendors

Oracle
Cloudera
Hewlet Packard
Equinix
NetApp
Cissco

Identify Strategic Intent

Does your ideal customer have a multi-cloud strategy, ABM program, or use outdated hardware? Dig into deep insights on how a company operates by seeing what technologies they use, how much they are investing, and how you can best position yourself for success.

Align Sales & Marketing

Execute integrated sales and marketing programs that start with a shared Ideal Customer Profile definition thats built on data – not subjectivity and bias. Build messaging consistency using unique account-based insights that provide the context you need to be relevant.

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Smarter Business Processes

Technology intelligence streamlines your key business processes

  • TAM & Market Analysis
  • Ideal Customer Profiling
  • ABM Scoring & Prioritization
  • Sales Territory Optimization
  • Digital Advertising
  • Marketing Campaigns

TAM & Market Analysis

Expand your total addressable market and uncover opportunities to displace competitors.

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Ideal Customer Profiling

Use technology and software spend to analyze your top customers and refine your ICP.

 

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ABM Scoring & Prioritization

Focus your ABM programs to target and prioritize accounts most likely to buy.

 

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Sales Territory Optimization

Ensure your account executives target regions with prospects most likely to buy.

 

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Digital Advertising

Grow awareness, engagement, and leads to put customers at your fingertips.

 

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Marketing Campaigns

Increase engagement and generate more qualified leads with more targeted and efficient marketing campaigns.

 

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THE HG EXPERIENCE

Our self-service technology intelligence platform lets you
focus on what you do best

Get Your Personalized Demo