Insights that Enable Intelligent Marketing

The insights you need to build strategies and campaigns that increase engagement and generate more leads to accelerate growth.

Drive ABM Alignment

Build sales and marketing alignment by developing scoring and targeting based on the technologies a company is currently using and how much they are spending in your area of business. Enable messaging consistency through a shared understanding of why targets were selected and the best approach to engage with them.

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Find Your True Ideal Customer Profile

Focus on the accounts that have the highest propensity to buy and greatest revenue potential for your company. Avoid wasting valuable marketing and sales resources on accounts without adequate budgets or incompatible technology stacks.

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Intelligent Lead Scoring

Improve marketing efficiency by developing scoring and targeting based on the technologies a company is currently using and how much they are spending in your area of business. Enable messaging consistency through a shared understanding of why targets were selected and the best approach to engage with them.

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Target Your Competition

Gain valuable insights into your competitors’ installed base and analyze the markets where there is displacement potential. Identify potential partners by seeing which complementary solutions are prevalent across global markets.

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Full Funnel Solutions

Our full suite of solutions allows you to integrate technology intelligence at any stage in your customer journey.

HG Insights Platform

The HG Insights platform provides an unprecedented view into global industries, markets, and companies allowing you to identify the most valuable opportunities and build strategies to maximize your revenue and accelerate growth.

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HG Audience

Technology intelligence to boost lead generation, generate brand awareness, grow prospect and customer engagement for your digital display and social campaigns.

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HG for LinkedIn

Precisely target your ad-spend on companies using competitive or complementary technologies to deliver high relevancy messaging and generate more leads.

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HG for Marketo

HG for Marketo allows you to better target, score, and nurture high value prospects by identifying the technologies they are currently using.

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Insights that Fuel Growth

Utilize world-class technology intelligence to build world-class processes.

Total Addressable Market Analysis

HG Insights’ unique intelligence allows companies to analyze and identify the markets with the most revenue and growth potential.

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Account Scoring & Prioritization

Bring clarity and focus to your ABM programs by targeting and prioritizing the accounts that are have the highest propensity to buy and fit your Ideal Customer Profile.

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Intelligent Marketing Campaigns

Technology intelligence enables marketing teams to build more effective campaigns through advanced targeting and specific messaging.

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Kimble Drives 10X Increase in CTR for Sponsored Ads on LinkedIn

“HG’s platform allows us to be much more effective with our advertising on LinkedIn. As a result of using HG’s segments, we are already seeing a 10x increase in click-through-rate (CTR) on our first touch advertising campaigns.”

 

– Brent Spencer, Vice President of Demand Generation | Kimble

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