Accenture bolsters B2B marketing services via Yesler acquisition

Accenture bolsters B2B marketing services via Yesler acquisition

Tech Intelligence Bulletin (HG Insights) – Accenture has acquired Yesler, a business-to-business (B2B) marketing services agency that helps many of the world’s leading brands run their global marketing programs and operations at speed and scale. The acquisition continues to strengthen and scale Accenture’s B2B marketing services, adding depth in offerings such as account-based marketing, customer