Adobe, IBM and Red Hat deliver data-driven marketing via hybrid cloud

Adobe, IBM and Red Hat deliver data-driven marketing via hybrid cloud

Tech Intelligence Bulletin (HG Insights) – Adobe, IBM and Red Hat have announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalized experiences across the customer journey, driving improved engagement,

Adobe Advertising Cloud “excited about” integration with Bonzai

Adobe Advertising Cloud “excited about” integration with Bonzai

Tech Intelligence Bulletin (HG Insights) – Advertisers and marketers who use Adobe Advertising Cloud can now access Bonzai’s creative formats for their in-house campaigns, ensuring high-impact for brands across channels and devices. The partnership delivers integration between Bonzai and Adobe’s DSP (Demand-side Platform), and follows the platform’s other integrations with Apple, Google, and Mopub. Highly