Adobe partnership with Genesys delivers enhanced customer insights for brands

Adobe partnership with Genesys delivers enhanced customer insights for brands

Tech Intelligence Bulletin (HG Insights) – Adobe has partnered with Genesys, a leader in cloud customer experience and contact center solutions, to help organizations break down data siloes between marketing, commerce, sales, and service departments. With a new integration between Adobe Experience Platform and Genesys Cloud, organizations can now gain a deeper understanding of customer

Adobe Advertising Cloud “excited about” integration with Bonzai

Adobe Advertising Cloud “excited about” integration with Bonzai

Tech Intelligence Bulletin (HG Insights) – Advertisers and marketers who use Adobe Advertising Cloud can now access Bonzai’s creative formats for their in-house campaigns, ensuring high-impact for brands across channels and devices. The partnership delivers integration between Bonzai and Adobe’s DSP (Demand-side Platform), and follows the platform’s other integrations with Apple, Google, and Mopub. Highly

Adobe and ServiceNow partnership integration drives connected customer experiences

Adobe and ServiceNow partnership integration drives connected customer experiences

Tech Intelligence Bulletin (HG Insights) – Adobe and ServiceNow have announced the availability of its partnership integration, delivering an industry-first solution connecting data from Adobe Experience Platform and ServiceNow’s Customer Service Management workflow product to enable more seamless, connected customer experiences. In today’s experience economy, where digital-only is our reality, marketing and customer service organizations