AstraZeneca selects IQVIA OCE to help drive its digital agenda

AstraZeneca selects IQVIA OCE to help drive its digital agenda

Tech Intelligence Bulletin (HG Insights) – AstraZeneca has selected IQVIA Technologies’ Orchestrated Customer Engagement (OCE) platform to further its digital focus and establish its ‘Field of the Future.’ AstraZeneca selected IQVIA OCE for initial rollout within the U.S. to support its focus on Oncology and specialized medicines. OCE offers functionality for better customer engagement, decision