MRC accredits Oracle’s Contextual Intelligence

MRC accredits Oracle’s Contextual Intelligence

Tech Intelligence Bulletin (HG Insights) – The Media Rating Council (MRC) has accredited Oracle’s Contextual Intelligence for Property-Level Ad Verification under the MRC and Interactive Advertising Bureau (IAB) Guidelines for the Conduct of Ad Verification. Developed via technology from Oracle’s Grapeshot acquisition, Contextual Intelligence’s accredited database offers property-level categorization and can be used by marketers