Tech Intelligence Bulletin (HG Insights) – Advertisers and marketers who use Adobe Advertising Cloud can now access Bonzai’s creative formats for their in-house campaigns, ensuring high-impact for brands across channels and devices.
The partnership delivers integration between Bonzai and Adobe’s DSP (Demand-side Platform), and follows the platform’s other integrations with Apple, Google, and Mopub.
Highly engaging experiences
Bonzai’s platform aims to make it easy and accessible for brands to rapidly develop and deploy highly engaging experiences. The partnership is set to make Bonzai’s flagship high-impact programmatic formats like Portal, TruSkin, and ScrollX available at scale to any advertiser or marketer using Adobe Advertising Cloud, including those who have taken their marketing in house. Integrated in this innovative way, Bonzai can save creative production time by up to sixty percent.
Adobe Advertising Cloud’s clients can now build, serve and analyze high impact creatives across multiple premium publishers using their own media deals. Around 200 sites are already integrated for Australia, New Zealand, and South-East Asia.
“New ad formats”
“At Adobe Advertising Cloud, we help brands deliver connected advertising experiences across Search, DSP and Creative. Integration with Bonzai opens up new ad formats and creative experiences that our brands can use to engage their audiences in new ways, which we’re excited about,” said Cassandra Tan, Head of Partnerships, APAC, Adobe Advertising Cloud.
“Accessible and agile solution”
“The partnership with Adobe demonstrates the urgent need for marketers and advertisers to be more empowered with an accessible and agile solution that enables them to deliver exceptional brand experiences to customers. We’re thrilled that Adobe has integrated Bonzai’s platform to bring programmatic high impact formats to their Marketing Cloud customers,” said Rahul Pandey, CEO and Founder, Bonzai.