Tech Intelligence Bulletin (HG Insights) – AstraZeneca has selected IQVIA Technologies’ Orchestrated Customer Engagement (OCE) platform to further its digital focus and establish its ‘Field of the Future.’

AstraZeneca selected IQVIA OCE for initial rollout within the U.S. to support its focus on Oncology and specialized medicines. OCE offers functionality for better customer engagement, decision making and collaboration for multiple field users who call on the same complex accounts. Using best-in-class technology, including machine learning algorithms and advanced analytics, OCE enhances customer insights and improves decision making.

Better customer engagement

AstraZeneca selected IQVIA OCE for initial rollout within the U.S. to support its focus on Oncology and specialized medicines. OCE offers functionality for better customer engagement, decision making and collaboration for multiple field users who call on the same complex accounts. Using best-in-class technology, including machine learning algorithms and advanced analytics, OCE enhances customer insights and improves decision making.

OCE allows users in customer-facing roles to share a consistent and continuously updated view of all interactions with large, complex accounts to optimize each engagement. This functionality helps unify and coordinate AstraZeneca sales, in-house marketing and medical functions by reducing operational and information silos.

Innovative platforms

AstraZeneca joins more than 80 other biopharmaceutical customers that selected IQVIA OCE’s innovative solutions to address the market momentum and need for innovative platforms to advance customer engagement.

IQVIA applies human data science — leveraging the analytic rigor and clarity of data science to the ever-expanding scope of human science — to enable companies to reimagine and develop new approaches to clinical development and commercialization, speed innovation and accelerate improvements in healthcare outcomes. With approximately 65,000 employees, IQVIA conducts operations in more than 100 countries.

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