Tech Intelligence Bulletin (HG Insights) – Dutch trailer manufacturer Broshuis has gone live with production solutions from Infor to better respond to the needs of its customers and to support its new strategy.

In the past, Broshuis mainly supplied tailor-made trailers and worked according to the engineer-to-order principle. The company is now working according to the configure-to-order method to create a better connection with its e-commerce activities.

New functionalities

After using Infor VISUAL enterprise resource planning (ERP) for 20 years, Broshuis was looking for new functionalities, including better and integrated production planning, barcode scanning in the warehouse, more standardized automation and tighter logistics control. Broshuis is constantly innovating and monitoring the market to improve its products and customer service. A few years ago, it introduced a product configurator that allows customers to configure a trailer. The online tool provides direct insight into the target prices, which facilitates the selection process. After starting the automated parts factory, the next step toward the trailer factory of the future was taken by choosing a new ERP solution.

Unique capabilities

Five ERP vendors were selected from a long list of 15. Subsequently, three suppliers were invited to give a demonstration. Infor was ultimately chosen because of its extensive industry-specific functionalities for the factory, and the unique capabilities of its middleware solution, Infor ION. Infor was one of the few suppliers that could provide a solution that supports Broshuis’ two types of production (custom building and repetitive production) in the factory.

Improved insights

Broshuis now uses: Infor LN, Infor CloudSuite Configure Price Quote (CPQ), Infor ION, Infor Ming.le, and Infor Factory Track to manage the inventory components and automate Broshuis’ time registration. The solutions help the trailer manufacturer reduce management costs by using standard processes while maintaining product quality. The company also can profit from improved insights into organization-wide activities.

“Broshuis is a wonderful company with a long history. It is what we call a ‘pearl’ in the Dutch manufacturing industry,” said Kees van den Houten, Infor Benelux country manager. “We are proud that our innovative solutions are used to further expand their position in the current challenging market.”

“We are very positive”

“We are seeing more and more robotization in trailer construction, and digitization and automation have also become more important in our market,” says Sjoerd Dekker, CFO at Broshuis. About the switch to Infor LN, he said: “We are very positive. What immediately stood out were the functionalities and integration possibilities. Our CPQ team can easily make offers without the intervention of the technical department, which means that lead times can be considerably shortened.”

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