Tech Intelligence Bulletin (HG Insights) – Infor has been selected by Cloetta, a leading confectionery company in Northern Europe, to support digital transformation and drive innovation across its operations.

Serving markets across Sweden, Norway, Denmark, Finland, Netherlands, Germany and the UK, Cloetta has eight production facilities in five countries. The nature of the confectionery sector is that most purchases are impulse driven and experiential, therefore keeping pace with demand whilst ensuring quality is paramount to its success.

Multi-tenant cloud architecture

Cloetta selected Infor CloudSuite Food & Beverage based on several factors including an existing long-standing and trusted relationship as an Infor M3 customer. In addition, the confectionery leader was impressed with the deep industry functionality in Infor CloudSuite Food & Beverage, which supports the nuances and dynamics of its business, including aspects such as quality control, recipe management and traceability. In line with its quest to modernize, the solution’s multi-tenant cloud architecture was key to the decision.

“Digitalization is undoubtedly a crucial lever in gaining market share. Infor’s micro-vertical focus is designed to put capabilities that address issues specific to a given industry – whether that is processes, compliance, standards, KPIs or fulfilment models – into the hands of micro-vertical companies such as Cloetta, to help boost performance and, ultimately, increase market share,” said Marcel Koks, Industry & Solution Strategy Director (Food & Beverage), Infor.

“Capitalize on new opportunities”

“In meeting the needs of our market, it’s imperative that we have the agility to respond quickly to trends in order to capitalize on new opportunities, and ultimately maximize sales,” said Per Svensson, IT director, Cloetta. “Through moving to a more modern, digitalized platform from which to channel innovation and optimize our business, we had absolute confidence that Infor CloudSuite Food & Beverage was the right solution for Cloetta. We’re looking forward to the journey ahead in partnership with Infor, safe in the knowledge that we’ll have industry-leading capabilities that allow us to build market share in our key territories and subsectors.”

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