Tech Intelligence Bulletin (HG Insights) – Colruyt Group, one of the largest retailers in Europe has deployed Juniper Networks’ digital transformation solutions to improve its data connectivity in response to exponential growth in network traffic.

Colruyt Group offers numerous retail chains, including food and non-food retail, fuel, wholesale and food services. Established more than 80 years ago, it operates 553 of its own stores, supplies 581 independent shopkeepers in Belgium and France and also offers its products via e-commerce sites. The group owns the BIO-planet, Collishop, Cru, dreambaby, DreamLand, OKay, SPAR Belgium, MyUnderwear24, NewStory, Newpharma and ZEB brands and operates a network of DATS24 fuel stations throughout Belgium.

Network activity growth

Colruyt must ensure that it provides quality products and convenient services at competitive prices to protect and grow its leadership status. Ensuring the smooth operation of mission-critical applications such as stock controls and technological infrastructure that underpin its customer-facing services is the key to maintaining happy and loyal customers.

Facing a rapid increase in demand for its products and services across the company’s portfolio, Colruyt needed to upgrade its WAN and LAN to ensure that it could respond effectively to the growth in network activity.

Reduce risk of downtime

“Colruyt recognized that our existing infrastructure was not equipped to handle the growth that we expect to see in the coming years,” said Wim Derijnck, Team Manager, Network Solutions, Colruyt.

“The limited throughput of the older switches that were still installed in most of our stores and the existing Spanning Tree Protocol (STP) architecture of our network were beginning to cause bottlenecks. Network saturations would occasionally overload switches and take locations offline, potentially causing inconvenience for our customers. Juniper Networks’ solutions enable us to reduce the risk of downtime and increase our network availability from 10 Gbps to 40 Gbps, driving customer satisfaction and loyalty across our stores and online sites.”

Enabling digital transformation

“Customers expect a smooth shopping experience without delays or risk. This means that companies undergoing digital transformation have to deploy the right network to underpin every aspect, from CCTV cameras to in-store POS and e-commerce sites. As a long-established retailer, Colruyt has moved with the times to understand the value of simplified engineering in its network, enabled by Juniper technology, to deliver innovation, performance and security,” said James Morgan, Vice President of Enterprise, EMEA, Juniper Networks.

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