Tech Intelligence Bulletin (HG Insights) – Domo has announced the Domo IoT Cloud, a new offering which taps the power of the Domo platform to help customers harness the full potential of IoT data.

The Domo IoT Cloud, with the industry’s largest set of pre-built API connectors for IoT data, empowers customers to more easily create business value from machine and device data, whether it’s coming from the shop floor or out in the field.

Billions of machines have the ability to produce data, inform the world of their state of health and their actions. The challenge is that to date there has been no easy way to capture all that information. Domo aims to bridge the digital divide and close the gap between machines and people by delivering the data to those who cannot only report on what is going on with their devices, but also invoke action.

IoT Cloud connects to unique data sources

Domo’s IoT Cloud connects to thousands of unique data sources and allows customers to combine real-time IoT data with operational data from anywhere in their business while overlaying third-party data sources to get the most complete picture of what is happening. With data connected to the Domo IoT Cloud, an entire organization can use rich, interactive data visualizations, seamless desktop and mobile experiences, AI-driven alerts, and robust sharing and collaboration tools to make smarter, data-driven decisions on any connected device.

“Domo completes the IoT value chain by taking data from machines and putting it in the hands of those who can – and will – do something with it.  By leveraging real-time IoT data, organizations have a means to deliver innovation to market in a compressed timeframe,” said Jay Heglar, chief strategy officer, Domo.

Using data to create better products

Manufacturers, for example, can create differentiated customer experiences through connected devices while using data to create better products. An electronics manufacturer, for example, may use device data to detect common problems with their products in high humidity regions. As a result, their engineering teams can focus on designing more reliable products for that climate. Consumer goods manufacturers might be able to see where they have low penetration through their device data, combined with a map of where those devices exist, all for the first time. These manufacturers can then design marketing programs to improve their market share. Additionally, consumer product organizations, like those that sell refreshments through vending machines, can use vending machine data to maximize return on investment (ROI) through better inventory management and by eliminating unnecessary service calls, while empowering technicians with information on the exact inventory needed for restocking.

IoT Cloud enabled via pre-built connectors

The Domo IoT Cloud offers specific functionality through every deployment, leveraging nearly two dozen pre-built API connections including AWS IoT Analytics, Azure IoT Hub, Apache Kafka, SORACOM, among others. In addition, the OPC connector changes the game for manufacturers with industrial hardware by taking data directly from the machine – eliminating the need for unnecessary middleware. This supports quicker data availability via the Domo platform.

IoT Cloud also enables bi-directional data exchange, and can layer in third-party public data sets such as U.S. Census, environmental, weather and economic data to help put data and decisions in a richer context.

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