Google targets AWS and Azure via game changing Anthos hybrid platform

Tech Intelligence Bulletin (HG Insights) – Google Cloud CEO Thomas Kurian has launched Anthos at Google Cloud Next 2019 in San Francisco with the hybrid cloud platform available with immediate effect.

Anthos is an updated, renamed version of Google’s Cloud Services Platform that was announced last year. Anthos has been positioned as the ideal solution to problems facing enterprises today. Kurian estimated that eighty eight percent enterprises aim to use a multi-cloud strategy, utilizing different clouds for different use cases.

Anthos aimed at Azure and AWS

Anthos is clearly a game changer aimed squarely at Google’s competition in the cloud sector. Indeed, embracing open standards, Anthos lets users manage different data center environments including Azure, AWS and Google Cloud as well as on premise hardware investments or in the public cloud.

According to Canalys, Google Cloud is a distant third behind AWS and Azure in the expanding cloud sector. As of Q4 last year, Amazon had 32.3% market share, followed by Microsoft’s 16.5% and Google Cloud’s 9.5%. As Google is in third position in cloud revenues, it had to bring a unique offering to the table and multi-cloud capabilities allowing enterprises to move apps across Azure, AWS and Google.

Excited to introduce Anthos

A statement published yesterday on the Google Cloud website by Urs Hölzle, SVP Technical Infrastructure, and Eyal Manor, VP, Engineering stated, “Today, we’re excited to introduce Anthos, Google Cloud’s new open platform that lets you run an app anywhere—simply, flexibly and securely. Embracing open standards, Anthos lets you run your applications, unmodified, on existing on premise hardware investments or in the public cloud, and is based on the Cloud Services Platform that we announced last year.”

Hybrid functionality

Hölzle and Manor continue, “Now, we’re making Anthos’ hybrid functionality generally available both on Google Cloud Platform (GCP) with Google Kubernetes Engine (GKE), and in your data center with GKE On-Prem. Anthos will also let you manage workloads running on third-party clouds like AWS and Azure, giving you the freedom to deploy, run and manage your applications on the cloud of your choice, without requiring administrators and developers to learn different environments and APIs.”

The blog also keenly underlined the fact that Anthos is a 100% software-based solution. “You can quickly get up and running on your existing hardware—with no forced stack refresh. Anthos leverages open APIs, giving you the freedom to modernize any place, any time and at your own pace. Because Anthos is based on GKE, our managed Kubernetes service, you automatically get the latest feature updates and security patches.”

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