Tech Intelligence Bulletin (HG Insights) – Informatica has launched a collaborative technology initiative with The ADAPT Centre, a world-leading Science Foundation Ireland (SFI) Research Center for Digital Media Technology.

The ADAPT Centre, funded by SFI, focuses on developing next-generation digital technologies that transform how people communicate by helping to analyze, personalize and deliver digital data more effectively for businesses and individuals. Informatica’s R&D team collaborate with ADAPT to leverage its leading-edge applied research in Artificial Intelligence (AI) and Natural Language Processing (NLP) to further accelerate the application of AI and Machine Learning (ML) to automate Informatica’s portfolio of enterprise cloud data management offerings.

Data regulation

Organizations are increasingly leveraging extremely large data sets to inform business decisions but have a range of obligations under regulations like The General Data Protection Regulation (GDPR) and the more recently enacted California Consumer Privacy Act (CCPA), making data management even more complex. Informatica’s engineers have already developed many AI and ML capabilities as part of the Informatica CLAIRE engine to help customers use data effectively for their analytics, data governance and privacy, and customer experience (CX) needs.

By leveraging ADAPT’s experience in AI and NLP, Informatica will continue to innovate across its entire product portfolio. For example, consumer comments and product ratings can be mined to understand consumer sentiment and intent to enrich a company’s 360-degree view of their customers, thereby improving customer engagement. New and revised regulations can be parsed to automatically create and update data governance policies. Classifying and cataloging more data ranging from doctors’ notes in healthcare to product defect images in manufacturing will give data scientists and analysts access to massively more data for analytics projects related to improving patient outcomes and product quality.

“Innovate in areas of mutual interest”

“Data is the oil of the digital economy, but it needs to be filtered to ensure that companies can find the nuggets that will drive their business forward,” stated Keith Lyons, Managing Director of Informatica Ireland. “ADAPT is renowned for its expertise in AI and Natural Language Processing, which are key to achieving this. As a result, this is a unique opportunity for us to match their expertise with our industry experience to put our talent together and innovate in areas of mutual interest.”

John Kelleher, ADAPT’s Principle Investigator, added, “We are delighted to be collaborating with Informatica and putting our NLP expertise to work on a project which will help in transforming the area of regulatory compliance. Our operating model allows businesses to accelerate their AI digital innovation through rapid prototyping of our research delivering intelligent automation at scale. For ADAPT, a key focus is enabling businesses to leverage our multidisciplinary research team to meet business challenges.”

Declan McKibben, ADAPT Commercial Director, added, “This demonstrates the unique impact of Industry and academic collaboration that will be the foundational layer of a collaborative roadmap between ADAPT and Informatica to reinforce leadership and innovation in the regulatory and compliance space.”

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