Logicalis announces new ‘Architects of Change’ brand positioning

Tech Intelligence Bulletin (HG Insights) – Logicalis Group, the international IT solutions and managed services provider has announced a significant evolution to its brand positioning.

The refreshed positioning is the latest development in Logicalis’ ongoing transformation of evolving beyond an IT integrator to a strategic consultative partner, accelerating its customers’ progress, keeping them relevant in the digital economy and directly contributing to their success. 

Redefining Logicalis’ purpose

Architects of Changewas developed through a collaborative process, with input from internal and external stakeholders from across the business, to understand and redefine Logicalis’ purpose, proposition, behaviors and personality. Renata Randi, Chief Marketing and Alliances Officer for Logicalis Group noted that “With this new brand in place, Logicalis will also be carrying out a visual identity refresh as well as an ongoing engagement programme, built upon a rich history of providing differentiated and high-quality solutions to its customers.” 

Unrivalled customer experiences

Nick Holden, Vice President of Cisco’s Global Strategic Partner Organization commented on the rebrand and added: “It means that Logicalis can evolve to become something much nimbler and more valuable for customers. We already think of them as a strategic consultative partner and are looking forward to continue working with them to deliver unrivalled customer experiences together.” 

Strategic vision for growth

Mark Rogers, Logicalis CEO, commented: “I am delighted to announce Logicalis’ new brand positioning. Our new strapline Architects of Change is powerful and engaging, immediately resonating across our customers, partners and employees. It perfectly encapsulates our company view that transformation provides opportunities and we believe we are well-placed to help our customers unlock these possibilities.” 

“As Architects of Change, we strengthen our purpose: to design, support, and execute our customers’ digital transformation by converging their vision with our technological expertise and knowledge of the industry. The brand refresh underpins both the evolution of Logicalis’ positioning as well as our strategic vision for growth.”