NS1 launches new channel program and inks distribution deal with Promark

Tech Intelligence Bulletin (HG Insights) – NS1 has announced a new global channel program and partner resource center for systems integrators, managed service providers and resellers looking to augment their offerings with high-performance application delivery solutions built for modern infrastructure.

As part of the new program, NS1 has signed a distribution agreement with Promark, a premier, U.S.-focused value-added distributor and wholly owned subsidiary of Ingram Micro, the world’s largest technology distributor and global leader in IT supply-chain and mobile device life-cycle services.

Limitations in legacy DNS, DHCP and IP Address Management

As companies move to complex, dynamic architecture, such as multi- and hybrid cloud architectures, containers, and edge or serverless approaches, they are plagued by limitations in legacy DNS, DHCP and IP Address Management, a trio of technologies referred to as ‘DDI’. Outdated, legacy DDI solutions lack the scale, performance and automation capabilities demanded by modern enterprises. The new partnership with Promark and its network of partners will expand enterprise access to NS1’s suite of next generation DNS, DHCP and IPAM solutions, which have become critical to modern application delivery and infrastructure management.

Critical tools for application delivery and performance

“We are building partnerships with technology providers who are ready to take advantage of the advancements happening in the market while also providing their customers and prospects with critical tools to improve application delivery and performance,” said Warren Mead, vice president of Channel Partnerships for NS1. “NS1’s software licensing model will drive an annuity revenue stream for partners around the globe. In addition, we have streamlined on-boarding and bolstered training to give partners the greatest opportunities for success.”

NS1’s Global Partner Program helps partners demonstrate thought leadership and add value to their customer offerings while providing industry-leading recurring revenue opportunities. The partner portal features simplified deal registration and access to partner enablement resources and support to fuel success. Partners also benefit from joint marketing, demand generation and brand awareness opportunities.

Key market shift

“We are excited to extend our portfolio to include NS1’s enterprise solutions. We know the market is prime for disruption and their innovative approach will allow us to take advantage of a key market shift,” said Jeffrey Brown of Promark. “In addition, NS1 solutions align perfectly with our existing offerings, allowing us to expand our business even further.”

NS1’s channel program is open to value-added resellers and other channel-driven organizations looking to capitalize on innovation in the DDI space. Ideal partners have robust service delivery offerings; provide solutions for cloud, DevOps or SD-WAN; or are selling application performance management solutions. Integrations with these providers meet the growing demand that is driven by the crucial role that DNS plays in connecting all aspects of IT infrastructure, applications and online services.