IT Intelligence Bulletin (HG Insights) — Streamlined Video Conferencing Strategy Drives Business Results, a study conducted on behalf of Polycom found that video conferencing is growing in usage, in the number of solutions, and in overall complexity for end users and IT alike.

These findings showcase the need for consistent, simple experiences to speed the start of meetings and simplify IT’s job managing the estate. Key findings of this new study of IT decision makers and professionals include:

  • 74 percent say video conference calls have increased over the past two years.
  • 84 percent reported using two or more cloud-based video conference solutions.
  • 78 percent reported having two or more video conference endpoints in their conference rooms.

“Clearly the market for video, audio and content collaboration technology is proliferating, and this is driving a demand for simplification of technology as often users are overwhelmed by too many platform choices. What are the chances that everyone will choose the same vendor or technology? We have put the customer in the center of this – Polycom Trio simplifies their meeting experiences. Whether the invitees join using a cloud solution or an endpoint in another meeting room, everyone gets to remain focused on business productivity rather than technology and video/audio connectivity,” said Paul Clark, VP & EMEA Managing Director at Plantronics – the parent company of Polycom.

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With the study finding the majority of companies surveyed are using multiple vendors for both endpoints and video cloud applications, complexity is increasing, not decreasing, as new solutions continue to enter the market. In fact, the study showed 96 percent already face challenges managing their video conferencing solutions. The result: a web of services for IT pros to manage, poor user experiences, and mounting frustration for IT and employees alike.

One solution for IT professionals to manage this growing complexity already is available – Polycom Trio. Polycom Trio family are simple, familiar communications devices that support multiple video conferencing cloud solutions with a consistent experience. Recently, Polycom announced support for Cisco WebEx on Polycom Trio, adding to the growing catalog of cloud-based video systems which includes Zoom, Microsoft, BlueJeans, and Videxio. All these solutions can be accessed, used, and managed through Polycom Trio in any conference room using the same simple experience.

“Customers are relying on video conferencing to make employees more interactive, collaborative, and efficient—the technology and services they use need to streamline, not complicate, the experience, but this can only happen if video conferencing is a simple, easy, and consistent experience,” said Tarun Loomba, Executive Vice President, Product and Solutions Management at Plantronics. “Polycom Trio is the simplest way to connect, communicate and be productive using video conferencing, with flexibility for IT professionals and  great video conference experiences for their employees.”

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