Tech Intelligence Bulletin (HG Insights) – Purolite Corporation has realized a 271 percent ROI following its deployment of Zoho One, Zoho’s integrated suite of 40 business and productivity applications.

Based on data from Nucleus Research, Purolite has seen immediate improvements in its business productivity and significant savings in IT expenses as a result of deploying Zoho One. It also enabled the company to introduce new resin products to the global market and become more efficient in solving water and process challenges.

US-based Purolite, with offices in 40 countries and more than 1,000 employees, is the world’s second largest manufacturer of ion exchange resin and specialty chemical absorbents. Until recently, the company was facing disparate legacy applications and systems that were not scalable and could not support its audit and reporting needs. Additionally, some of its systems were incompatible with modern integration capabilities and most lacked a cohesive workflow process.

Zoho CRM customer since 2013

The company originally planned a self-build solution that would cost $250,000 and would require significant IT support. Given the time and expense constraints of that approach, Purolite decided to explore other options. The company had been a Zoho CRM customer since 2013, and, after careful consideration and examination of several solutions, it ultimately selected Zoho One because of its comprehensive, integrated platform, simple pricing model, and scalability.

Four months after deploying Zoho One, Purolite achieved an impressive 271 percent ROI through the modernization of the company’s analytics, reporting, expense management, business processes, and sales capabilities. The platform saved Purolite more than 800 administration hours per year by eliminating manual reporting, and the company’s sales team experienced an average of 5 to 10 percent increase in productivity.

Key benefits from deploying Zoho One include:

  • Cost savings: Purolite has saved $100,000 annually by eliminating inefficient legacy software and hardware.
  • Enhanced accounting and auditing: Purolite is able to upload data for analysis and produce reports more quickly and easily, with an automatic audit trail. Previously, two administrators spent 20 percent of their time producing weekly reports.
  • Avoided expenses: Purolite was able to circumvent the extra time and big expenses required to create its own IT solution.
  • Improved productivity: Purolite administrators were able to save more than 800 hours annually from improvements to workflow with automated reporting systems.

User-friendly integration

“Our users noticed an immediate difference with Zoho CRM compared with past CRM programs. The Zoho CRM platform and integrations are user-friendly and make adoption much less painful,” said Amanda Dolan, CRM Integration Manager of Purolite Corporation. “Zoho created a company-wide internet that allows for sharing of information and collaboration, and with great results. Specifically, our users have loved Cliq and Connect to enhance company integration and communicate effectively across all of our offices. Zoho was deemed a success for our company.”

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