Sisense transforms quality food wholesaler into data-driven enterprise

Tech Intelligence Bulletin (HG Insights) – Sisense has helped transform Soft Stuff Distributors, a wholesaler of gourmet and quality foods to businesses and institutions, into a data-driven enterprise.

Soft Stuff adopted Sisense just over a year ago as part of its mission to become a data-driven company. A key requirement was the ability to readily combine different data sets and utilize complex data. Sisense became a company-wide platform for distilling knowledge and sharp insights.

Leveraging data analytics

With its core wholesale business decimated by COVID-19 in recent months, Soft Stuff leveraged its newfound analytics capabilities to deeply examine company data that validated the need for a crucial pivot in its core business strategy and operations. Leveraging data analytics, Soft Stuff shifted away from B2B selling to open its doors to the public. And in just eight weeks’ time, it began to offer culinary-quality groceries through its new home delivery/curb-site pickup services aptly called Shop Soft Stuff.

“Resilience of small businesses”

“While COVID-19 has taken an outsized toll on small businesses across this country, it has also proven the resilience of small businesses cannot be underestimated,” said Amir Orad, CEO, Sisense. “Soft Stuff proves exactly what we recently found in our inaugural State of BI & Analytics report. Small businesses are leading the way, adopting new use cases with data in response to today’s economic crisis.”

Soft Stuff had enjoyed years of growth and success as a specialty wholesaler known for the high-quality foods it prepared and sourced, along with great customer service and a glowing reputation. Implementing Sisense gave it the ability to uncover insights, detect small changes indicative of deeper market trends, and use data to drive its gourmet retail business with precision and efficiency. Reporting, formerly a labor-intensive process, became an effortless practice, with an emphasis on producing actionable insights. Adoption across Soft Stuff grew as new departments across the company began using Sisense to improve its functions, feeding data from its ERP system into Sisense for reporting and analytics.

“Data at our core”

“Entrepreneurship and positivity in the face of adversity are in my blood. But the threat that COVID represented to our business took my breath away. Because we became a data-driven company in 2019, we were prepared to deal with cataclysmic business changes that would have otherwise presented an existential threat to us,” said Lois Gamerman, President and Chief Executive Officer, Soft Stuff Distributors. “Sisense brings clarity even in the midst of so much uncertainty and gave rise to an entirely new venture for our company. Once an entrepreneur, always an entrepreneur, as long as we have data at our core.”

Source: Sisense Press Release