Tech Intelligence Bulletin (HG Insights) – ThousandEyes has announced its expansion into Australia and New Zealand with the opening of a sales and services operation in Sydney offering its internet and digital experience visibility solution.
The company marked this news with the launch of the Public Cloud Performance Benchmark Report for Australia, the region’s first industry report to compare global network performance of the three major public cloud providers—Amazon Web Services (AWS), Google Cloud Platform (GCP) and Microsoft Azure. ThousandEyes is entering the ANZ market with a strong existing customer base and in-region demand and this expansion marks the next phase of ThousandEyes’ worldwide growth
Regional demand for internet and digital experience intelligence
To meet in-market demand, Will Barrera has been appointed to serve as Regional Sales Manager for ANZ, based in Sydney. As part of the Western United States and ANZ team led by ThousandEyes vice president Pravesh Mistry, Barrera’s extensive industry experience will be instrumental in building and expanding the company’s sales presence throughout Australia and New Zealand.
“We are seeing a rapid increase in demand for our Internet and digital experience visibility solution as the region’s businesses are increasingly relying on the cloud and Internet as the key delivery mechanism for their customer and employee digital experiences, yet they lack the ability to see the end-to-end digital experience service delivery path,” said Barrera. “We are excited to build out a key hub for ThousandEyes in Sydney, provide our customers with instant visibility into the cloud and Internet, and do our part to help accelerate overall cloud adoption in the region.”
Public cloud benchmark report
ThousandEyes’ new Public Cloud Performance Benchmark Report measured user-to-cloud connectivity from 27 user locations deployed in data centers around the globe to 55 cloud regions—including Sydney and Melbourne—across all three public cloud providers.
When measuring bi-directional performance between Sydney and global locations, ThousandEyes found significant architectural differences between providers, which ultimately impact the service delivery and overall performance of each provider. Most intriguing, the report found that Azure and GCP use their own private backbone networks, whereas AWS does not, instead sending traffic over the Internet for the majority of the service delivery path. Increased exposure to the Internet means there is greater operational risk and impact on performance predictability.
“Multi-national organizations that are embracing digital transformation and venturing into the cloud need to be aware of the geographical performance differences between the major public clouds,” said Archana Kesavan, report author and product marketing director at ThousandEyes. “For the first time, Australian cloud customers have the data to show the architecture and connectivity differences between the big three public cloud providers to reliably predict application performance when making global multi-cloud decisions.”