IT Intelligence Bulletin (HG Insights) — Veeam Software has announced major enhancements to its North American ProPartner program.

As a 100 percent channel company and following the recent announcement of general availability for new cloud data management capabilities as part of Veeam Availability Suite 9.5 Update 4, Veeam is making major investments in its partner ecosystem to reinforce its strong commitment to the success and profitability of its partners.

“Together with our partners, Veeam has experienced unprecedented growth since inception – enabled by innovative technology and delivered through the award-winning Veeam ProPartner program,” said James Mundle, Vice President of Worldwide Channels at Veeam. “As the adoption of cloud-based business models continues to grow, and programs become more complex, the constant is that we always keep the customer experience across all segments as our top priority, delivering the best products, solutions, and services in a way they can consume them better and more efficiently than any other technology company.

“Our industry continues to evolve; we understand that we must too evolve our partner program to ensure we are providing all of the tools and offering the highest support to ensure our partners are successful and maximizing every opportunity. When they are successful, we are all successful. The new investments, resources, programs and tools Veeam is putting in place will help our partners to achieve greater profitability and enable success across all business segments. With the strength of our partner program and momentum, we will continue our history of innovation and leadership in the backup and data management industry.”

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Key enhancements to the Veeam Partner Program include:

Veeam IQ: Veeam has launched a new comprehensive partner-facing training platform to streamline partner enablement. Formally known as Veeam University, this new Learning Management System (LMS) is an online resource that supports partner education, fostering increased efficiency and greater profitability. Now with multi-language support and increased learner engagement, partners can easily access demos, product and solution training, program and selling education, training courses, and preparation tools for Veeam certifications including Veeam Technical Sales Professional (VMTSP) and Veeam Sales Professional (VMSP). This modern and intuitive learning platform enables partners to move at their own pace, putting the partner in control of their progress and certification compliance.

Additional and Significant Marketing Investments: Veeam is committing to increased marketing investments in both partner-facing marketing and support for Focus regional partners, National partners and Corporate Resellers. Veeam has launched a new Marketing Concierge service – a dedicated marketing consultant group available to collaborate with partners to build multi-touch campaigns that focus on digital marketing tactics. Working closely with eligible Veeam partners, a Virtual Marketing Manager (vMM) will guide the partner though the entire campaign process, designating effective campaign materials, customizing content, building social media initiatives, recommending best practices, building campaign components, and managing leads from the Veeam MarketReach platform (Veeam’s email campaign and lead tracking tool for partners) post-campaign. With this Platform, partners can create, execute and track their own Veeam campaigns, including banner creation, co-branding marketing materials, event-in-a-box projects, etc.

Accelerated Growth Rebates for Gold and Platinum Partners: Veeam is now rewarding partners who not only make their assigned revenue targets, but those who overachieve on a quarterly or annual basis. Value incentive rebates now with accelerators as well as opportunities for additional back-end rebates present even more earning potential for partners.

New Partner Perks and Incentives: Veeam Partner Perks rewards sales, marketing and technical roles at partner organizations. Veeam understands that a “closed deal” is the result of more than just a sales function. This program leverages the behaviors and actions of the partner with valuable rewards, whether it’s selling into the SMB space, co-selling with an alliance, taking a certification, completing a POC, or running a competitive campaign; Veeam recognizes every contributing role of the process.

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