Account selection is the most critical component to ABM success. That’s why 66% of marketers surveyed by Demand Gen Report indicated that they are using or plan to use technographics to select the right accounts for their ABM programs. Technographics Help You Target...
Technographics allow growing businesses to identify accounts that are 50% more likely to convert into close/won revenue. This is why sales and marketing teams who use technographics to score their accounts cite tech install data as the most critical component of their...
One of the best ways to drive the value of digital advertising to your clients is to deliver results that are beyond ordinary. But if you’re deploying display advertising and programmatic marketing campaigns based on traditional firmographics and broad-based, generic...
If your company offers a B2B technology product or service, one of the most valuable pieces of information you can know about your account is if they are using a technology product that competes with or complements your own offering. Knowing this allows you to...
Technographics deliver a complete record of the core hardware and software technologies your prospects use in their organizations. This crucial data allows marketing and sales teams to better target the right customers and to present a tightly honed sales benefit...
