Targeted advertising can increase click through rates by 670%, according to the American Marketing Association. And if you’re a B2B marketer, technographic data allows you to target your ads to the right audience so that you can achieve similar results. Use...
Most sales and marketing teams underestimate the size of their total available market (TAM). Companies who use technographics to find their TAM, typically find their true revenue opportunity is 3x – 5x larger than their original projections. Technographics Help...
Account selection is the most critical component to ABM success. That’s why 66% of marketers surveyed by Demand Gen Report indicated that they are using or plan to use technographics to select the right accounts for their ABM programs. Technographics Help You Target...
Technographics allow growing businesses to identify accounts that are 50% more likely to convert into close/won revenue. This is why sales and marketing teams who use technographics to score their accounts cite tech install data as the most critical component of their...
One of the best ways to drive the value of digital advertising to your clients is to deliver results that are beyond ordinary. But if you’re deploying display advertising and programmatic marketing campaigns based on traditional firmographics and broad-based, generic...
