How Quality Technology Insights can Turbocharge Your Business

A company’s IT stack can provide you with the critical technology insights or ‘technographics’ you need to customize your sales and marketing outreach. From it, you can get clear insights into what software or hardware technology products your accounts have installed,...

Account Scoring with Technology Intelligence

Technology Intelligence allow growing businesses to identify accounts that are 50% more likely to convert into close/won revenue. This is why sales and marketing teams who use technology intelligence to score their accounts cite tech install data as the most critical...

How to Use HG Insights in Facebook for Advanced B2B Campaign Targeting

Facebook is an enormous advertising platform with an audience of more than 2.23 billion users. But if you’re a B2B marketer, your focus must be narrow and precise to reach the Facebook users that matter for your campaign objectives. Through a partnership between HG...

Grow Revenue from B2B Marketing Campaigns with Technology Intelligence

Using the right data to select accounts for your demand gen campaigns increases the selling price for your product by 35-40% (according to SiriusDecisions). So if you want to make sure your campaigns don’t only get clicks, but also contribute to the bottom line you...

Sell to the Right Accounts with Technology Intelligence

In a recent survey by OutboundWorks, only 50% of the sales organizations surveyed felt confident their teams were engaging the most strategic accounts. If you want to make sure your sales team is talking to the right companies, you need technology intelligence. Use...