Facebook is an enormous advertising platform with an audience of more than 2.23 billion users. But if you’re a B2B marketer, your focus must be narrow and precise to reach the Facebook users that matter for your campaign objectives. Through a partnership between HG...
Using the right data to select accounts for your demand gen campaigns increases the selling price for your product by 35-40% (according to SiriusDecisions). So if you want to make sure your campaigns don’t only get clicks, but also contribute to the bottom line you...
In a recent survey by OutboundWorks, only 50% of the sales organizations surveyed felt confident their teams were engaging the most strategic accounts. If you want to make sure your sales team is talking to the right companies, you need technology intelligence. Use...
Targeted advertising can increase click through rates by 670%, according to the American Marketing Association. And if you’re a B2B marketer, technology intelligence allows you to target your ads to the right audience so that you can achieve similar results. Use...
Most sales and marketing teams underestimate the size of their total available market (TAM). Companies who use technology intelligence to find their TAM, typically find their true revenue opportunity is 3x – 5x larger than their original projections. Technology...
