Make Your Digital Ads Convert with Technology Intelligence

Targeted advertising can increase click through rates by 670%, according to the American Marketing Association. And if you’re a B2B marketer, technology intelligence allows you to target your ads to the right audience so that you can achieve similar results. Use...

Expand Your TAM with Technology Intelligence

Most sales and marketing teams underestimate the size of their total available market (TAM). Companies who use technology intelligence to find their TAM, typically find their true revenue opportunity is 3x – 5x larger than their original projections. Technology...

Better ABM with Technology Intelligence

Account selection is the most critical component to ABM success. That’s why 66% of marketers surveyed by Demand Gen Report indicated that they are using or plan to use technology intelligence to select the right accounts for their ABM programs. Technology Intelligence...

B2B Targeting for Programmatic Display Success

One of the best ways to drive the value of digital advertising to your clients is to deliver results that are beyond ordinary. But if you’re deploying display advertising and programmatic marketing campaigns based on traditional firmographics and broad-based, generic...

Better ABM with Technographics in Salesforce

Technographics deliver a complete record of the core hardware and software technologies your prospects use in their organizations. This crucial data allows marketing and sales teams to better target the right customers and to present a tightly honed sales benefit...