SANTA BARBARA, CA – April 3, 2018 – HG Data, a global leader in company intelligence for B2B technology sales and marketing professionals, today announced that Elizabeth Cholawsky has been appointed Chief Executive Officer and to the Board of Directors. Founder Craig Harris, who has led the company since its inception, will now be responsible for accelerating the research and development activities essential to HG Data’s continued growth and expansion. Craig will remain Director and Chairman of the Board.

“Elizabeth is the exact leader we sought for HG Data,” said Craig Harris. “Elizabeth’s spectacular experience and reputation in the B2B technology services space, and the delivery of those services through innovative SaaS platforms created and evolved under her leadership, will help us focus on the advancement of our specialized data and the distribution of it to our partners and end-user customers where and how they need it the most.”

Cholawsky brings over 20 years of experience in executive roles growing SaaS businesses through organic innovation and acquisitions. As President and CEO of the $77 million (NASDAQ: SPRT), Cholawsky created and brought to market a ground-breaking SaaS-based contact center solution while transforming the legacy service-based revenue stream for increased profitability. As General Manager at Citrix (NASDAQ:  CTXS), she leveraged her deep expertise in cloud products to lead GoToMyPC and GoToAssist businesses, both number one in their markets and totaling $190 million in annual revenue.

“HG Data is the gold standard for technographics, turbocharging how sales and marketing professionals work. The depth and breadth of our data assets position us for long-term leadership in B2B data and intelligence for marketing and sales organizations worldwide,” said Elizabeth Cholawsky. “I’m thrilled to join the team. We are combining Craig’s redoubled focus on advanced R&D with my passion and experience for accelerating businesses. What I bring to the table is astute corporate leadership, centering initially on product, go-to-market, smart partnerships, M&A, and financial growth. We are confident that the combination will allow us to propel HG Data to new levels of success.”

Before her leadership roles at and Citrix, Cholawsky served in senior marketing and product strategy roles at Move, Inc. (NASDAQ: MOVE), ValueClick, Inc. (NASDAQ: CNVR), and other companies. Cholawsky has been consistently recognized for her business leadership, including receipt of prestigious Stevie Awards. She has a Ph.D. in Political Science from the University of Minnesota and a B.A. (cum laude and Phi Beta Kappa) from Franklin & Marshall College. She is an avid triathlete and a volunteer with Exceeding Expectations, a non-profit that encourages at-risk children to move their lives in a positive direction using the sport of triathlon as the vehicle.

About HG Data

HG Data is a global leader in market intelligence for installed technologies.  The world’s largest technology companies, the fastest-growing start-ups, and some of the most innovative OEM partners achieve a tremendous advantage by using HG Data in building market analysis, competitive displacement, predictive modeling, marketing campaigns, and client retention initiatives. Every day, HG Data indexes billions of unstructured documents across the open Internet, the archived Web, and offline resources to produce a detailed, accurate profile of B2B technology installations at companies worldwide.

Founded in 2010, the company is based in Santa Barbara, CA. Learn more at