October 20, 2021 12:25 PM Eastern Daylight Time
The market guide focuses on “Revenue Data Solutions (RDS) that provide essential insights for a data-driven commercial team to target prospects and customers with a demonstrated or predicted propensity to buy using actionable context, prioritization, and guidance.”
HG Insights provides a data-driven approach to help strategy, sales, and marketing teams perfect their Go-To-Market through fact-based technology insights essential for accelerating growth. By leveraging advanced technology installation insights, contract and spend analysis, and Contextual Intent data, HG Insights provides account-level IT intelligence to size global markets, support territory planning, and target segments with the greatest propensity to buy.
Among its key findings, the market guide notes that “by 2024, early adoption of RDS will propel progressive B2B organizations to achieve growth at three times that of those who delay.”