Revenue Growth · Market Sizing

Market Sizing Analysis for Your Core Markets

Your markets are being disrupted. Are your resources positioned to capture where demand is moving? Get a market sizing analysis of your core proposition, with the named account list behind every number.

Get in touch

Those other sources are great, but they don't tell us the number of companies or the install base in a competitive space. HG Insights helps us complete that picture so we can make informed decisions about entering new markets.

Joe HannumSenior Manager of Customer Intelligence and Analytics, Hyland Software

What you get

A market sizing analysis built on spend, not assumptions

Size your markets in account counts and in dollars, then follow every number down to the companies behind it.

Top-down and bottom-up

Start from modeled IT spend across 150+ IT spend categories, or roll individual company records up into segments. Blend both for a complete market size.

Every number drills to accounts

Inspect any market figure down to the named company list behind it. The market view and the account list are the same thing.

Faster planning

Market Analyzer turns your inputs into dynamic charts and instant insights, so you can build and refine TAM, SAM, and SOM in minutes without data science expertise.

Segment prioritization

Rank market segments by size, value, and competition, and redirect focus toward the segments with the highest revenue potential.

Competitive visibility

Analyze competitor installs to find whitespace and plan targeted takeout strategies inside the markets you size.

Reports leadership can open

Share a market sizing report with a view-only link that carries an expiration. Recipients do not need a login.

The data behind the model

Sized on verified IT spend intelligence

Market Analyzer converts your inputs into dynamic charts and instant insights, without requiring data science expertise.

150+

IT spend categories used to model TAM

Filter by industry, geography, and company size

70M+

companies covered by AI Scoring

With a scoring profile attached, tiers (A, B, C) show account counts per market

market layers in one model: TAM, SAM, and SOM

Sized in account counts and in dollar terms

How the analysis works

From HG's assumptions to your own inputs

We build the baseline, then refine it together with your data.

Build a top-down TAM baseline

Choose from 150+ IT spend categories and filter by industry, geography, and company size. The result is a TAM baseline with a named company list and modeled IT spend behind it.

Refine TAM into SAM and SOM

Apply geography, vertical, and technology filters to arrive at serviceable and obtainable segments your team can act on.

Replace assumptions with your own data

Upload customer or win/loss data. AI models detect the traits and signals predictive of wins and validate the market size against real outcomes. This step is optional.

Share the report

Generate a market sizing report for any segment and share it with strategy, marketing, and finance through a view-only link.

FAQ

Common questions about market sizing

Answers to what strategy, marketing, and finance teams ask before they size a market.

What is market sizing analysis?

Market sizing analysis estimates the total addressable market (TAM), the serviceable addressable market (SAM), and the serviceable obtainable market (SOM) for a product or proposition. HG Insights supports both top-down sizing from modeled IT spend and bottom-up sizing built from individual company records.

How does bottom-up market sizing work?

Bottom-up sizing rolls individual company records up into market segments. You can also upload customer or win/loss data so AI models detect the traits and signals predictive of wins, which validates the market size against real outcomes instead of top-down estimates alone.

Do I need to connect my CRM to get started?

No. Market sizing works without any first-party data, and no CRM connection is required to get started. Uploading your own data is optional and adds bottom-up validation.

Can I share the analysis with leadership?

Yes. For any segment you can generate a market sizing report and share it with a view-only link that carries an expiration. Recipients do not need a Market Analyzer login to view it.

How is this different from a market research tool?

HG Insights sizes markets in account counts and in dollar terms using modeled IT spend across 150+ IT spend categories. Every market number drills down to the named company list behind it, so the market view and the account list are the same thing.

Who uses market sizing analysis?

Strategy executives, product management and product marketing leaders, CMOs and marketing leaders, revenue operations and finance leaders, and corporate development teams. Common moments include annual planning, new market entry, M&A evaluation, and board reporting.

See where demand is moving in your core markets

We start with HG's market model for your core proposition, then replace our assumptions with your own inputs until the numbers reflect your business.

Request a Market Analysis