HG Market Intelligence Data Sheet
Market Intelligence from HG Insights delivers the actionable insights business leaders need to understand their markets in depth, make better business decisions and go-to-market (GTM) with confidence. Download
How Propensity Modeling can Accelerate Revenue Growth
In our Master Class, we partnered with TCV, a growth equity firm that provides management teams of growth stage companies with data-driven insights and sector expertise, to deliver a best practices session on propensity modeling for business. In the session, our EVP of Strategy, Tim Royston-Webb, and Jessiah Straw, an associate at TCV, covered the
Citrix Drives Better Business Decisions Using Technology Intelligence
Challenge Citrix was looking for a data-driven way to make decisions between different sales and marketing strategies and programs. For strategic planning, they needed more granular business intelligence to help them see where market opportunities existed and optimize their sales territories. Day to day, they also wanted a way to quickly prioritize which accounts to
Equinix Uses IT Tech and Spend Intelligence to Achieve Aggressive Sales Growth
Equinix was looking to aggressively grow its business by focusing on 15,000 accounts they knew would benefit from its global interconnect platform. They had a strong value proposition, but in order to prove it they needed the right tech and IT spend intelligence to tailor their approach. Critical pieces of the puzzle included insights into
Modern Analytics Fuels Business Intelligence
Technographics used to drive better business outcomes with predictive modeling
