In our Master Class, we partnered with TCV, a growth equity firm that provides management teams of growth stage companies with data-driven insights and sector expertise, to deliver a best practices session on propensity modeling for business. In the session, our EVP...
Challenge Citrix was looking for a data-driven way to make decisions between different sales and marketing strategies and programs. For strategic planning, they needed more granular business intelligence to help them see where market opportunities existed and optimize...
Equinix was looking to aggressively grow its business by focusing on 15,000 accounts they knew would benefit from its global interconnect platform. They had a strong value proposition, but in order to prove it they needed the right tech and IT spend intelligence to...
Data strategy brilliance often precedes market success, but even if you succeed in implementing a comprehensive data strategy for your organization, you can still end up with poor results thanks to inadequate data providers. In this document, you’ll learn the top...
THE CUSTOMER Modern Analytics offers fully automated, machine learning-based predictive analytics to support informed decision making in all facets of business. The company has developed Model Factory, the world’s first completely automated predictive analytics...
