Back to Resources Archive Market Intelligence from HG Insights delivers the actionable insights business leaders need to understand their markets in depth, make better business decisions and go-to-market (GTM) with confidence. HG Market Intelligence Data Sheet
Back to Our Videos & Webinars In our Master Class, we partnered with TCV, a growth equity firm that provides management teams of growth stage companies with data-driven insights and sector expertise, to deliver a best practices session on propensity modeling for business. In the session, our EVP of Strategy, Tim Royston-Webb, and Jessiah Straw,
Citrix was looking for a data-driven way to make decisions between different sales and marketing strategies and programs. For strategic planning, they needed more granular business intelligence to help them see where market opportunities existed and optimize their sales territories.
Back to Our Case Studies CHALLENGE Equinix needed to aggressively grow its business by focusing on 15,000 target accounts that would benefit from its globally interconnected platform. They had a strong value proposition but needed critical technology intelligence and IT Spend information to tailor their approach — including insights into how much the accounts spend
Technographics used to drive better business outcomes with predictive modeling
