Unity was looking for a way to leverage online advertising for its ABM program in order to generate demand, nurture prospects and drive revenue growth across its gaming and non-gaming verticals. However, the targeting capabilities in advertising platforms such as...
Kimble, the only leading software vendor that focuses exclusively on professional services automation (PSA), advertises on LinkedIn to promote thought leadership content, special events, and educational webinars. In order to increase engagement rates and speed up...
HG for Marketo allows you to build smarter campaigns that increase engagement, qualified leads, and revenue by enhancing your marketing automation programs with HG Insights’ technographic account intelligence. Go beyond traditional firmographics and build targeted...
Alfresco had a rudimentary way of selecting accounts for its sales and marketing teams. In summary, they selected accounts using general firmographic criteria and revenue data. This meant marketing targeted their outbound toward accounts with large revenue sizes,...
87% of B2B marketers agree that ABM delivers higher ROI than other forms of marketing. When done right, ABM also brings greater alignment between marketing and sales, larger deal sizes and other important business benefits. But how do you ensure you have the right...
