How do you ensure your revenue teams are all focused on prioritizing and reaching out to the accounts that will drive the most revenue for your organization faster – even in challenging times? The answer is account scoring. In our latest eBook, you’ll learn all about account scoring and how you can implement it in
In our Master Class, we partnered with TCV, a growth equity firm that provides management teams of growth stage companies with data-driven insights and sector expertise, to deliver a best practices session on propensity modeling for business. In the session, our EVP of Strategy, Tim Royston-Webb, and Jessiah Straw, an associate at TCV, covered the
An updated ICP is critical for any organization that wants to grow its revenue. In fact, high growth companies claim that developing an accurate ICP resulted in a 68% higher average account win rate. In our latest ebook, you’ll learn how to develop a strong ICP so that you can align your sales and marketing
Before you can turn a prospect into a customer, you must first grab their attention with a message that is timely and relevant. In fact, prospects are 75% more likely to engage with outbound content that speaks directly to their pain points. In this webcast, we’ll show you how you can use tech intelligence to
In this short 25-minute webinar with Justin Kitagawa, Senior Director of Product Marketing and Operations for HG Insights, we discussed how to use Technology Intelligence to help revenue teams quickly prioritize which of their prospects have the best fit and highest revenue potential. Specifically, we covered how to effectively: Target Companies Using Key Technologies Reach
The new normal is here. Your sales teams are remote, your home office is set-up… but now what? Modern sales teams need to truly embrace remote selling along with the tools and insights that allow them to succeed. We’ve partnered with the global sales enablement leader, Showpad, to provide some tips on how to empower
Learn how to put an adaptable strategy in place to help your team identify the right markets to pursue, who will be receptive, who to avoid, and who is in-market right now. Join Dun & Bradstreet and HG Insights to learn how to help your Sales team: Easily prioritize “in-market” prospects Increase engagement and
While today’s tough economic conditions make it challenging to generate new business, there are still time-proven strategies you can use today to fill the gaps in your pipeline. By shifting your resources to digital, reprioritizing your outreach, and sharpening your messaging, you can quadruple the rate at which you turn leads into opportunities. And in
Challenge Citrix was looking for a data-driven way to make decisions between different sales and marketing strategies and programs. For strategic planning, they needed more granular business intelligence to help them see where market opportunities existed and optimize their sales territories. Day to day, they also wanted a way to quickly prioritize which accounts to
Is your company part of the 58% of companies that use the same strategies to both acquire new customers and expand existing relationships? If so, you’re ignoring scientific research that shows new and existing customers have radically different buying motivations and criteria for making decisions. To avoid missing out on customer acquisition or expansion revenue,
