Alfresco had a rudimentary way of selecting accounts for its sales and marketing teams. In summary, they selected accounts using general firmographic criteria and revenue data. This meant marketing targeted their outbound toward accounts with large revenue sizes,...
87% of B2B marketers agree that ABM delivers higher ROI than other forms of marketing. When done right, ABM also brings greater alignment between marketing and sales, larger deal sizes and other important business benefits. But how do you ensure you have the right...
According to an IDC report, Commvault’s data backup, recovery and access solution has helped its customers in average to reduce hardware & software costs by 44% and 62% reduction in annual unplanned downtime. The potential revenue growth for Commvault is huge as...
When you target the right accounts, it can lead to deal sizes that are 35-40% larger than normal. But to achieve this goal, you need to establish a relationship with your prospects that shows you understand their pain points and are there to help every step of the...
