Challenge Citrix was looking for a data-driven way to make decisions between different sales and marketing strategies and programs. For strategic planning, they needed more granular business intelligence to help them see where market opportunities existed and optimize...
Sales organizations with greater than 75% adoption to a social selling strategy have a 61.5% win rate rate compared to a 41.9% win rate for organizations with less than a 25% social selling adoption rate. But you’re not going to see those kind of results with a...
According to TOPO research data, “organizations that have developed a strong ICP average 68% higher account win rates.” If you sell a software or hardware product, technology intelligence plays a critical role in defining your ICP because it allows you to identify the...
Technology intelligence gives you deep insights into your sales territories, allowing you to identify and prioritize the accounts with the highest propensity to buy. How Tech Intelligence Creates More Profitable Sales Territories: Provides a more accurate picture of...
For your sales reps to be successful on the phone, they need to target the right prospects, deliver a relevant message, and have smart tools that allow them to easily prioritize, schedule and learn from their calls. Putting the right intelligence in front of your reps...
