HG for Marketo allows you to build smarter campaigns that increase engagement, qualified leads, and revenue by enhancing your marketing automation programs with HG Insights’ technographic account intelligence. Go beyond traditional firmographics and build targeted...
Alfresco had a rudimentary way of selecting accounts for its sales and marketing teams. In summary, they selected accounts using general firmographic criteria and revenue data. This meant marketing targeted their outbound toward accounts with large revenue sizes,...
87% of B2B marketers agree that ABM delivers higher ROI than other forms of marketing. When done right, ABM also brings greater alignment between marketing and sales, larger deal sizes and other important business benefits. But how do you ensure you have the right...
According to an IDC report, Commvault’s data backup, recovery and access solution has helped its customers reduce hardware and software costs by 44%, while also reducing annual unplanned downtime by 62%, on average. The potential revenue growth for Commvault is huge...
