Alfresco Uses Tech Intelligence to Drive ABM and Demand Gen Results

Alfresco had a rudimentary way of selecting accounts for its sales and marketing teams. In summary, they selected accounts using general firmographic criteria and revenue data. This meant marketing targeted their outbound toward accounts with large revenue sizes,...

How to Drive up to 5x Higher Close Rates Using Direct Mail

87% of B2B marketers agree that ABM delivers higher ROI than other forms of marketing. When done right, ABM also brings greater alignment between marketing and sales, larger deal sizes and other important business benefits. But how do you ensure you have the right...

Commvault Uses Tech Insights to Scale Revenue Growth Worldwide

According to an IDC report, Commvault’s data backup, recovery and access solution has helped its customers in average to reduce hardware & software costs by 44% and 62% reduction in annual unplanned downtime. The potential revenue growth for Commvault is huge as...

Customer Spotlight – Equinix

Hear how Equinix compresses its sales cycle, commands higher price points and reduces churn using the right insights.

How to Turn Target Accounts into Loyal Customers

When you target the right accounts, it can lead to deal sizes that are 35-40% larger than normal. But to achieve this goal, you need to establish a relationship with your prospects that shows you understand their pain points and are there to help every step of the...