Citrix was looking for a data-driven way to make decisions between different sales and marketing strategies and programs. For strategic planning, they needed more granular business intelligence to help them see where market opportunities existed and optimize their sales territories.
Back to Our Case Studies Unity was looking for a way to leverage online advertising for its ABM program in order to generate demand, nurture prospects and drive revenue growth across its gaming and non-gaming verticals. However, the targeting capabilities in advertising platforms such as Facebook, Twitter, and LinkedIn, were too broad making it challenging
Back to Our Case Studies Kimble, the only leading software vendor that focuses exclusively on professional services automation (PSA), advertises on LinkedIn to promote thought leadership content, special events, and educational webinars. In order to increase engagement rates and speed up campaign launches, Kimble was looking for an easy way to precisely target companies matching
Back to Our Case Studies Alfresco had a rudimentary way of selecting accounts for its sales and marketing teams. In summary, they selected accounts using general firmographic criteria and revenue data. This meant marketing targeted their outbound toward accounts with large revenue sizes, while sales used time-intensive phone or desk research to qualify them. Alfresco
Back to Our Case Studies According to an IDC report, Commvault’s data backup, recovery and access solution has helped its customers reduce hardware and software costs by 44%, while also reducing annual unplanned downtime by 62%, on average. The potential revenue growth for Commvault is huge as there are thousands of companies worldwide who could
Back to Our Case Studies CHALLENGE In just one year, Rubrik doubled the size of its enterprise sales team. Prior to this growth, Rubrik assigned sales territories based on a set number of accounts matching a specific annual revenue size. However, without deeper insights, their sales territories were opaque. Rubrik found it near impossible to
Back to Our Case Studies CHALLENGE Equinix needed to aggressively grow its business by focusing on 15,000 target accounts that would benefit from its globally interconnected platform. They had a strong value proposition but needed critical technology intelligence and IT Spend information to tailor their approach — including insights into how much the accounts spend
Back to Our Case Studies As a small startup who specialize in delivering unique digital experiences to corporate clients, 27partners needed a way to find the right prospects for its solutions. Their ideal customer profile (ICP) consisted of companies with a specific configuration of hardware and software, a certain level of budget spend in the
Back to Our Case Studies The ability to provision, administer and secure multiple SaaS applications from one central location using BetterCloud software is a tremendous value to IT managers. BetterCloud knows that the more SaaS products IT has to manage, the more valuable their solution becomes to both the IT managers they serve and their
See how Tegile uses technographics to identify accounts that are 64% more likely to turn into closed/won revenue
