Kimble Drives 10X Increase in CTR for Display Ads on LinkedIn

Kimble Drives 10X Increase in CTR for Sponsored Ads on LinkedIn

Back to Our Case Studies Kimble, the only leading software vendor that focuses exclusively on professional services automation (PSA), advertises on LinkedIn to promote thought leadership content, special events, and educational webinars. In order to increase engagement rates and speed up campaign launches, Kimble was looking for an easy way to precisely target companies matching

Alfresco Uses Tech Intelligence to Drive ABM and Demand Gen Results

Back to Our Case Studies Alfresco had a rudimentary way of selecting accounts for its sales and marketing teams. In summary, they selected accounts using general firmographic criteria and revenue data. This meant marketing targeted their outbound toward accounts with large revenue sizes, while sales used time-intensive phone or desk research to qualify them. Alfresco