Unity was looking for a way to leverage online advertising for its ABM program in order to generate demand, nurture prospects and drive revenue growth across its gaming and non-gaming verticals. However, the targeting capabilities in advertising platforms such as...
Kimble, the only leading software vendor that focuses exclusively on professional services automation (PSA), advertises on LinkedIn to promote thought leadership content, special events, and educational webinars. In order to increase engagement rates and speed up...
Alfresco had a rudimentary way of selecting accounts for its sales and marketing teams. In summary, they selected accounts using general firmographic criteria and revenue data. This meant marketing targeted their outbound toward accounts with large revenue sizes,...
According to an IDC report, Commvault’s data backup, recovery and access solution has helped its customers reduce hardware and software costs by 44%, while also reducing annual unplanned downtime by 62%, on average. The potential revenue growth for Commvault is huge...
In just a year, Rubrik has more than doubled the size of its enterprise sales team. Prior to this growth, Rubrik assigned sales territories based on a set number of accounts matching a specific annual revenue size. However, without a deeper level of insight, it was...
