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Knowing your worth as a company means more than just having a solid understanding of your discrete profitability. You also need to understand how your
Knowing your worth as a company means more than just having a solid understanding of your discrete profitability. You also need to understand how your
How NetApp uses HG Insights’ contract, install, and spend data, account intelligence, and award-winning customer support to win their markets NetApp is an intelligent data
At some point in your life, you will acquaint yourself with a “sneakerhead,” a cute term for a die-hard sneaker enthusiast. To a sneakerhead, a
Consistent growth is what enables a company to move from startup to a top market competitor operating on a global scale. In order to achieve
What is Account Based Intelligence? Account based intelligence (ABI) is data that measures a prospect’s behavior and activity in the market and provides context about
Marketing teams often create highly detailed buyer personas, including their title/level of seniority, goals, challenges, purchase triggers, objections, background, behaviors, and a host of other
HG has been a strategy thought leader in technology intelligence for over a decade, developing solutions enabling global businesses to out-market, out-sell and outgrow their competition.
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