Equinix was looking to aggressively grow its business by focusing on 15,000 accounts they knew would benefit from its global interconnect platform. They had a strong value proposition, but in order to prove it they needed the right tech and IT spend intelligence to...
As a small startup who specialize in delivering unique digital experiences to corporate clients, 27partners needed a way to find the right prospects for its solutions. Their ideal customer profile (ICP) consisted of companies with a specific configuration of hardware...
The ability to provision, administer and secure multiple SaaS applications from one central location using BetterCloud software is a tremendous value to IT managers. BetterCloud knows that the more SaaS products IT has to manage, the more valuable their solution...
As a startup, Tegile, a Western Digital brand, needed technology installation data (technographics) on its prospects because its incumbent competitors had decades-long, dedicated customers, who would only consider a startup if it met a technological need that the...
Zendesk has built a powerful and sophisticated customer support platform, resulting in a loyal following of more than 114,000 customers. However, over the years, other competitors have entered the market with their own products. After surveying the competitive...
