Tegile Uses Technographics to Deliver More Predictable Results

As a startup, Tegile, a Western Digital brand, needed technology installation data (technographics) on its prospects because its incumbent competitors had decades-long, dedicated customers, who would only consider a startup if it met a technological need that the...

Zendesk Uses Technographics for Competitive Conquesting

Zendesk has built a powerful and sophisticated customer support platform, resulting in a loyal following of more than 114,000 customers. However, over the years, other competitors have entered the market with their own products. After surveying the competitive...

insightsoftware.com Uses Technographics to Find New Opportunities

The Customer Hubble is an integrated suite of business performance management apps from insightsoftware.com. It offers business reporting, analytics, and planning in a real-time solution that seamlessly works with market leading ERP systems. The Challenge...

Bedrock Data Uses Technographics to Reach Cloud Markets

THE CUSTOMER Bedrock Data provides the leading data integration service to connect, clean and continuously synchronize data from multiple cloud systems in real-time. Bedrock Data connects multiple business applications to align and unify data for improved team...