Why You Need Technographics Inside Your Salesforce CRM

If your company offers a B2B technology product or service, one of the most valuable pieces of information you can know about your account is if they are using a technology product that competes with or complements your own offering. Knowing this allows you to...

The Right Technographics for B2B Marketers

If your sales and marketing teams are reaching out to prospective buyers, being relevant is an essential component of gaining interest. Given all the companies competing for a prospect’s attention, if you’re not able to hook your audience with some phrase, comment, or...

Account Based Sales Development: What You Need to Be Successful

You’ve heard all benefits of account based sales development: better alignment between sales and marketing, increased engagement with target accounts, and larger deal sizes leading to higher revenues. That’s great, who wouldn’t want that? But how do you get there?...

A Data Driven Approach to Implementing the Demand Unit Waterfall

SiriusDecisions recently introduced the new Demand Unit Waterfall, a process that enables teams to track their lead flow, improve their processes and, ultimately, drive increased revenue and growth. Quality third-party data is a key driver in implementing a successful...

How to Choose a Data Provider

Data strategy brilliance often precedes market success, but even if you succeed in implementing a comprehensive data strategy for your organization, you can still end up with poor results thanks to inadequate data providers. In this document, you’ll learn the top...