Facebook is an enormous advertising platform with an audience of more than 2.23 billion users. But if you’re a B2B marketer, your focus must be narrow and precise to reach the Facebook users that matter for your campaign objectives. Through a partnership between HG...
Account selection is one of the most critical components to ensuring ABM success. It determines how specific you can get with your initial outreach, the type of content you produce, and the overall effectiveness of your program. To deliver the best results, you need a...
More and more sales and marketing teams are using technographic data to identify prospects that are 50% more likely to convert into closed/won revenue. Everyday, successful teams are experiencing how install base data is helping them target the right accounts,...
Now with support for Visual Force pages, HG for Salesforce embeds technographics directly into Salesforce so that sales and marketing teams can easily sort, filter and use the data to create campaign segments, score and rank accounts, generate reports, and implement...
Your customers and prospects are busy people. Every week they are inundated with e-mails, phone calls and social media intrusions from companies pitching their solutions. How do you make sure your outreach stands out and leads to further engagement? The sales and...
