Technographics allow growing businesses to identify accounts that are 50% more likely to convert into close/won revenue. This is why sales and marketing teams who use technographics to score their accounts cite tech install data as the most critical component of their success.
Top Account Scoring Use Cases That Maximize Sales
- Competitive Displacement: boost scoring for accounts using competitor software or hardware products and target them with a message that shows how you solve their pain points
- Complementary Campaigns: score target accounts that use a technology product you enhance and reach out to them with your value proposition
- Upsell/Cross-sell: know the entire technology environment of your accounts and route accounts that are using legacy products to your sales and marketing teams for outreach automatically