Technographics deliver a complete record of the core hardware and software technologies your prospects use in their organizations. This crucial data allows marketing and sales teams to better target the right customers and to present a tightly honed sales benefit message. We’ve now made this information easier than ever to access within Salesforce. This eBook will guide you with all you need to know to improve the effectiveness of your ABM campaigns and show you how you can begin using HG Insights Technographics in Salesforce today.

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