For companies selling technology, or products/services that are dependent on technology, technographics are the “super ingredient” for ABM programs, delivering a complete record of the core hardware and software technologies your prospects use in their organizations. This crucial data allows marketing and sales teams to better target the right customers and to present a tightly honed sales benefit message. This eBook will guide you with all you need to know to improve the effectiveness of your ABM campaigns with technographics.
- Digital technology investment leads to greater profitability
- WEBINAR RECAP: How to Triple Sales with Intelligent Insights and Effective Engagement
- How to Use Tech Intelligence to Drive ABM Results
- Sendoso Interview: Using Tech Insights & Direct Mail to Drive Engagement
- PODCAST: How to Solve Sales Development Challenges and Grow an SDR Team