The ability to provision, administer and secure multiple SaaS applications from one central location using BetterCloud software is a tremendous value to IT managers. BetterCloud knows that the more SaaS products IT has to manage, the more valuable their solution becomes to both the IT managers they serve and their own bottom line. For example, depending on the number of systems the BetterCloud platform manages, the selling price for their solution can go up by a factor of 2-3x. The challenge for their sales team is finding these accounts.
BetterCloud turned to technographics from HG Insights to help their sales team find accounts with two or more specific SaaS applications installed. This allowed their sales and marketing teams to target and close on accounts with higher average selling prices.