Citrix Uses Technology Intelligence to Drive Intelligent Decision-Making

CHALLENGE

Citrix sought a data-driven process for decision-making and alignment between sales and marketing teams and programs. For strategic planning, Citrix needed more granular business intelligence to identify market opportunities and optimize their sales territories. On a daily basis, they also wanted a method of quickly prioritizing accounts and identifying which segments made the most sense to target with their marketing dollars.

SOLUTION

The Edison project was launched as a pilot program across several parts of Citrix’s business in order to test if an AI process could have a material impact on building out a sales pipeline and optimize performance.

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Citrix Uses Technology Intelligence to Drive Intelligent Decision-Making