A company’s IT stack can provide you with the critical technology insights or ‘technographics’ you need to customize your sales and marketing outreach. From it, you can get clear insights into what software or hardware technology products your accounts have installed, how much they spend on those products, and when the technology is up for renewal. This information can be used from everything to TAM analysis and sales territory planning, to ICP creation, account selection, and crafting highly relevant messages for your outreach.

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