Account selection is one of the most critical components to ensuring ABM success. It determines how specific you can get with your initial outreach, the type of content you produce, and the overall effectiveness of your program. To deliver the best results, you need a data enrichment strategy to help you select the right accounts for your ABM program.
In this webcast, you’ll learn:
- Four different data enrichment types and how you can use them to select your accounts
- The type of enrichment data that sales and marketing teams are using to identify accounts that are 50% more likely to turn into closed/won revenue
- How to use data enrichment to tailor your messaging and content for best results
Watch our webinar today to learn how you can use third-party enrichment data to select the accounts that ultimately lead to larger deal sizes, faster sales cycles and more revenue for your business.