87% of B2B marketers agree that ABM delivers higher ROI than other forms of marketing. When done right, ABM also brings greater alignment between marketing and sales, larger deal sizes and other important business benefits. But how do you ensure you have the right data, approach and platforms in place to start or get the most out of your ABM program?
ABM success begins by adopting a complete, true account-based approach through the T.E.A.M framework — Target. Engage. Activate. Measure.
In our webcast, you’ll learn how to:
- Target the right accounts
- Engage the entire buying committee with multi-touch marketing programs.
- Activate sales with actionable insights.
- Measure success with account-based metrics.