Kimble, the only leading software vendor that focuses exclusively on professional services automation (PSA), advertises on LinkedIn to promote thought leadership content, special events, and educational webinars.
In order to increase engagement rates and speed up campaign launches, Kimble was looking for an easy way to precisely target companies matching their ideal customer profile (ICP).
This would enable them to:
- Increase the effectiveness of their ads
- Maximize their ad spend
- Take advantage of changing market conditions to trigger opportunistic campaigns
HG for LinkedIn
Kimble is now using HG for LinkedIn to build hyper-targeted segments of prospective customers or entire market categories with online advertising based on the installed technologies and other business needs and conditions tracked by HG Insights.