In just a year, Rubrik has more than doubled the size of its enterprise sales team. Prior to this growth, Rubrik assigned sales territories based on a set number of accounts matching a specific annual revenue size. However, without a deeper level of insight, it was difficult to create equitable territory assignments or know which regions or countries to invest in next. To provide fairer territories, make sound resource allocation decisions, and continue their explosive growth, Rubrik knew they needed better intelligence.
Rubrik is now using IT spend and tech install intelligence from HG Data to create more valuable territory assignments for its reps and make strategic decisions on where to invest next.